Tokyo's oldest and most visited temple receives 30 million visitors annually and is entirely free to enter, offering families an authentic slice of historical Edo culture in the heart of the modern metropolis. The Thunder Gate (Kaminarimon) with its giant red lantern is one of Japan's most recognisable symbols, and the 250-metre Nakamise shopping street leading to the main hall sells traditional Japanese sweets, handcrafted toys, and souvenir fans from 200 JPY. Omikuji fortune papers (100 JPY) are particularly popular with children. The adjacent Asakusa Culture Tourist Information Centre has a free observation floor with excellent temple views. TripAdvisor's 60,000+ reviews consistently rank Senso-ji among Tokyo's top three free attractions, best visited at dawn before tour groups arrive.
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