Curious Elixirs No. 1 — Pomegranate Negroni

Inspired by the Negroni Sbagliato, it's built around organic pomegranate and orange juice concentrates, bitter orange extract, gentian root, fennel, and rhodiola rosea extract. The flavor profile is vivid: citrus-pomegranate with Campari-adjacent bitterness, absinthe-like fennel, and juicy freshness. Each 340mL bottle contains 400mg of rhodiola, clinically associated with reduced fatigue. A 6-pack costs $108 (approximately $18 per bottle, 2.3 servings each), yielding a cost-per-serving of roughly $7 to $8—competitive with quality NA cocktails at bars. It is available nationally via direct-to-consumer and select specialty retailers.