Joe Wicks (The Body Coach)

The British fitness trainer who became a national hero during COVID-19 by running free PE lessons for the UK — 500,000 people tuned in every morning at peak lockdown. 4.5M subscribers follow his HIIT workouts, recipe content, and family health focus. Donated all ad revenue from COVID workouts to NHS. In 2026, his children's fitness content and school partnership programs are the most-watched family wellness content on the platform. The friendliest face in fitness.