Joshua Weissman

The "But Better" and "But Cheaper" formats — recreating fast food and restaurant dishes at home, better quality, cheaper price — built 9M subscribers and defined a generation of home cooking ambition. Joshua's culinary school background gives his recipes structural integrity while his personality makes them feel achievable. His "You Can Make It at Home" series covers everything from In-N-Out to Katz's Deli pastrami to Nobu black cod. In 2026, his long-form cooking documentaries have added depth beyond the recipe format.