"Who Let the Dogs Out" by Baha Men epitomizes novelty music's fleeting grasp, ranking #2 for its inescapable but shallow impact. Released in 2000, it peaked at #40 on the Billboard Hot 100 and spent 20 weeks on the chart, a run 30% shorter than "Macarena" at #1. Its maddening call-and-response hook became a sporting event anthem, yet the band never charted another single, highlighting a stark contrast to Soulja Boy's viral model at #3. With only 2 million copies sold globally, its data point reveals a song far more memorable for its catchphrase than its craft.

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