Manufactured Scarcity with Vinyl and Formats

Manufactured scarcity is the industry's most cynical revenue play, exploiting fans' loyalty to inflate chart positions through dozens of vinyl variants—often with distinct cover art or exclusive tracks—pushing superfans into buying multiple copies of one album. Taylor Swift's *Midnights* had 28 vinyl editions, causing a 60% drop in CD sales in its first week versus the prior album. This practice is worse than #10's non-compete clauses because it preys on collector psychology rather than legal leverage, yet it still costs fans $12 per variant on average. Data from a 2023 Luminate study reveals each variant yields an average $12 profit margin, yet 40% of all vinyl purchases are never played, highlighting wasteful consumption.