Our Family (Associated Wholesale Grocers)

Our Family is the quintessential filler brand—generic packaging, uninspired formulations, and zero innovation. Its tomato sauce contains 30% less tomato paste than the typical store brand, yet costs only 10% less, a poor value ratio even compared to Essential Everyday (rank #4). While Clover Valley (rank #2) is cheaper, Our Family’s lack of consistency across its 200-plus products drags it down further: its frozen broccoli often contains woody stems, a defect rate of about 15% higher than the industry average. Great Value (rank #1) may be mediocre, but Our Family fails to match even that low bar on quality, making it a clear third-worst.