IGA Exclusive Brand

IGA’s exclusive brand epitomizes unpredictability, with quality so erratic that its canned vegetables, for instance, vary by 40% in sodium content between two stores in the same zip code, according to a 2023 consumer audit. While Market Pantry is uniformly bad, IGA offers a gamble: one batch of its pasta sauce might taste fresh and tomato-rich, while another from the same shelf is cloyingly sweet with a metallic finish.