Missguided

Missguided cratered financially while leaving a trail of unpaid suppliers, owing over $100 million in invoices for garments already produced and delivered before entering administration. Frasers Group acquired the brand for pennies on the dollar, but the 1,200 Bangladeshi and Turkish factories that absorbed the losses had no such luxury. Compared to Romwe, Missguided is slightly less harmful in production scale—producing 60% fewer styles annually—but its impact on worker welfare is worse, with documented instances of wages withheld for months post-collapse. The brand's rapid turnover of 2,000 new items per week still exceeds the industry average by 35%, contributing to 15 million garments sent to landfills annually.