RadioShack to "The Shack" β #5 in Top 10 Worst Corporate Rebrands | Top10Grid
#5
RadioShack to "The Shack"
The struggling electronics retailer tried to seem hip by rebranding as "The Shack" in 2009, a nickname that made the company sound like a dilapidated building rather than a tech destination, accelerating its decline into bankruptcy.
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