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PricewaterhouseCoopers Consulting to Monday — #8 in Top 10 Worst Corporate Rebrands | Top10Grid

Top 10 Worst Corporate Rebrands/#8 PricewaterhouseCoopers Consulting to Monday

#8

PricewaterhouseCoopers Consulting to Monday

PwC paid $110 million to BrandEra to rename its consulting arm "Monday," a word universally associated with misery, before IBM acquired the division and mercifully killed the name.

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