William Rast by Justin Timberlake produced generic American sportswear that sold only 15,000 units per season—a number 80% lower than even the underwhelming Truth or Dare (#6) managed in its niche footwear category. The premium denim line, priced at $120-$200 per pair, offered nothing that Levi's or Wrangler didn't already provide for half the cost, relying entirely on Timberlake's pop-star name to attract attention. Without that celebrity attachment, these uninspired jackets and jeans would have disappeared from store shelves before a single restock.
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