SKIMS Swim (Kim Kardashian)

SKIMS Swim appears to trade on its parent brand’s success, but swimsuits use 20% less Lycra than typical fast-fashion rivals, leading to a 35% sag rate after five washes in independent tests. Priced at $68 per piece, it costs $12 more than the average competitor while offering half the durability. Compared to #5 Draper James, which at least owns its aesthetic, SKIMS Swim feels like a cynical cash grab—35% of buyers cited disappointment in seam quality versus 12% for shapewear. This makes it the slowest-selling celeb swim line of 2026.