House of Deréon (Beyoncé)

House of Deréon failed despite Beyoncé's star power, generating only $40 million in sales over four years before shuttering—a figure 60% lower than the average celebrity fashion line in its debut season. The bedazzled, logo-heavy collection, co-designed with mother Tina Knowles, suffered from a complete disconnect: while Beyoncé's personal style evolved into sleek minimalism, the line clung to outdated 2000s embellishments. This lack of coherence made it dramatically less successful than even the mediocre Truth or Dare (#6), which at least maintained a consistent price-to-quality narrative.