Fabletics (Kate Hudson)

Fabletics lured customers with a $24 introductory deal, but 75% of users reported cancellation difficulties in a 2024 Consumer Reports survey. That complaint volume outpaces the average activewear subscription service by 2.3 times, and an FTC investigation revealed hidden auto-renewal tactics similar to those used by Draper James’ loyalty program. Its reliance on friction-heavy subscriptions makes it a benchmark for deceptive e-commerce.