Trump Steaks

Trump Steaks remains a textbook case of baffling distribution, lasting only two months after launch at The Sharper Image electronics stores. The premium mail-order brand never recovered from the mismatch between luxury meat and a gadget retailer, becoming a permanent punchline in business schools. Compared to #3 Steven Seagal's Lightning Bolt, which at least had niche curiosity buyers, Trump Steaks sold fewer than 1,000 units before being pulled, making its failure faster than the average celebrity food venture by a factor of 10.