Jessica Simpson's Dessert Beauty

Jessica Simpson's Dessert Beauty was a cringe-worthy misfire that confused consumers and disgusted beauty editors precisely because it offered candy-flavored cosmetics designed to be licked off skin. Despite Simpson's subsequent billion-dollar fashion empire, this edible line sold fewer than 50,000 units in its first year, making it 60% less popular than her later ventures. It fails faster than the average celebrity beauty product, which typically sees an 18-month shelf life before discontinuation.