Apollo Global Management commands $651 billion in assets, unique for its credit-heavy focus that beats traditional PE firms like #1 Blackstone in capital cost efficiency. Founded in 1990, Apollo manages Athene Holding’s $300 billion-plus annuity liabilities, providing a perpetual, low-cost float unavailable to rivals with 10-year fund cycles. Its credit funds have delivered a 10.4% annualized return since 2019, outperforming the average fixed-income benchmark by 4.1 points. This insurance-anchored model gives Apollo a structural edge, making it 20% more capital-efficient than the typical PE player.

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