Elevance Health (Anthem) MA

Elevance Health serves 2.4 million members through its Blue Cross Blue Shield plans across 14 states, a 50% larger state footprint than the typical regional MA competitor. The 2022 rebrand from Anthem signals a shift to whole health, with a strong dual-eligible (D-SNP) program that integrates behavioral health services, reducing hospital readmissions by 18% compared to #3 Aetna’s standard offerings. Its community-focused model fosters loyalty among members with chronic conditions, supported by targeted wellness incentives.