Prudential Financial

Prudential Financial holds $63 billion in premium revenue, ranking second behind MetLife but managing a commanding $1.5 trillion in assets under management—1.3 times that of the runner-up on this list, New York Life. Known as "The Rock" and headquartered in Newark, NJ, Prudential serves 50 million+ customers and holds a #1 market share in variable annuities at 28%. Its AUM of $1.5 trillion is 50% larger than the average of its top-five competitors, offering unmatched investment-backed policies.