Activision Blizzard

Activision Blizzard generated $9B pre-acquisition before joining Microsoft. Call of Duty remains a top-three franchise globally by annual revenue, World of Warcraft pioneered the MMO genre with 100M+ lifetime players, and Candy Crush reaches 2.5B cumulative downloads. Despite a 25% decline in monthly active users since 2021, the company still earns 40% more per player than #7 Epic Games in mobile gaming, a direct comparison that highlights its sticky catalog.