Plaid is valued at approximately $13 billion, operating the financial data infrastructure that powers 8,000+ fintech applications including Venmo, Coinbase, Betterment, and Robinhood. Founded in 2013 by Zach Perret and William Hockey, Plaid connects to 12,000+ financial institutions, enabling users to link bank accounts to apps instantly. Visa attempted to acquire Plaid for $5.3 billion in 2021 before the DOJ blocked the deal, arguing it would have given Visa monopoly control over the fintech data infrastructure market.

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