Affirm

Affirm (NASDAQ: AFRM) carries a market cap of approximately $15 billion with over 18 million active consumers using its buy-now-pay-later platform. Founded in 2012 by PayPal co-founder Max Levchin, Affirm distinguishes itself from competitors with transparent, no-hidden-fee loans and no late fees, processing $25 billion in gross merchandise volume annually. Its 2023 partnership with Apple Pay to offer BNPL on Apple devices gave it access to 500 million iPhone users and validated the mainstream arrival of installment payments.