Efes Craft Series

Efes Craft Series leverages Turkey's largest brewery's resources to produce limited-edition specialty brews that challenge the craft status quo. Each release, such as the Hazy IPA with 6.2% ABV, is 15% cheaper than the average craft beer in Turkey, making it accessible without sacrificing quality. This series outperforms #9 Odd Brew Sour in distribution reach, but its consistency lags behind the category standard. The 2026 edition boasts a 40% increase in hop oils over previous years, a concrete data point that underscores its evolving expertise in the craft space.