$15 backpacker town turned $600 wellness trap. Sewage included.
Tulum's transformation from a $15-a-night backpacker haven to a $600-a-night wellness industrial complex is Instagram’s most ironic casualty. The Instagram-fueled demand has driven raw sewage into the very cenotes that influencers flock to photograph. The jungle-chic facade masks a severe infrastructure crisis—drone shots conveniently omit the 24/7 generators. This development is 40% more expensive than the average rival Mexican beach destination, yet it lags behind #9-ranked Blue Lagoon in maintaining basic environmental safeguards.
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