Sealed Optimus Prime: $10,000. Fortress Maximus: $8,000. Rebranded Japanese toys.
Hasbro's original 1984-1991 Transformers line — rebranded from Japanese Diaclone and Micro Change toys — built a billion-dollar franchise. The most valuable G1 figure is a sealed Optimus Prime, which sells for $2,000-$10,000 depending on box condition. Pre-rub (pre-1985) figures with the "no indent" head variant are especially prized. The Fortress Maximus — at 22 inches, the largest G1 toy — commands $3,000-$8,000 boxed. Even common figures like Jazz and Sideswipe fetch $200-400 mint-in-box.

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