Patrón

The brand that redefined the commercial premium tequila category from 1989 onwards, Patrón's distinctive wax-sealed bottle in its handmade box launched the premium tequila gift category and paved the way for every luxury brand that followed. The Patrón Gran Piedra — made entirely from a single very old blue agave variety and clay pot distilled — represents the brand's most serious attempt to compete with artisanal producers on traditional production grounds.