Jordi Romero

Jordi Romero co-founded Factorial, a Barcelona-based HR-tech unicorn that raised $150 million in a June 2026 Series D, reaching a $2.5 billion valuation and ranking among the top 20 most valuable tech companies in the EU. This valuation outperforms #2 typical HR software providers by offering an AI-first, all-in-one platform tailored for European SMBs, handling GDPR-native architecture and localized payroll across diverse labor regimes—a critical edge over US rivals like Rippling, which faces compliance complexities in Europe. Factorial serves over 10,000 customers, with a 98% customer retention rate, demonstrating sustained demand.