Coop Home Goods Adjustable Pillow

The problem with pillows is that everyone needs a different loft height based on sleeping position, shoulder width, and mattress firmness. Coop solved this by making a pillow you can open and add or remove shredded memory foam fill until it's exactly right. Side sleepers stuff it full; stomach sleepers pull half the fill out. The cross-cut memory foam blend stays cooler than solid memory foam and doesn't go flat after three months like down alternatives. An extra half-pound of fill comes in the bag for fine-tuning. At $72, it costs more than a department store pillow but less than the five wrong pillows you buy trying to find the right one.