Rome, Italy

Rome entered the set-jetting conversation at speed. When Netflix announced that Emily in Paris Season 5 would expand significantly into the Italian capital — with filming at Hotel Eden (Via Ludovisi), Palazzo Fendi on Largo Goldoni, Piazza Costaguti in the Jewish Ghetto, the Trevi Fountain, and multiple Colosseum-adjacent locations — home-swap platforms recorded a 3,221 percent increase in wish-list additions for Roman properties in the weeks following the announcement. That figure, reported by home-swap platform HomeExchange in early 2025, is the single largest booking-intent spike associated with any set-jetting announcement in the platform's history. The Season 5 episodes, released in 2025, brought Emily Cooper and her circle to Rome in a narrative arc centred on Italian fashion and luxury hospitality — a framing that positions the city's high-end hotels, designer boutiques on Via Condotti, and Michelin-starred restaurants as aspirational targets for the show's affluent viewership. Hotel Eden, a Dorchester Collection property with panoramic terrace views across Rome's rooftops, reported a 40 percent increase in international enquiries in the quarter following the season's release. Palazzo Fendi, the brand's private luxury residence above the Via Condotti flagship store, became one of the most searched luxury accommodation options in Rome through late 2025. For 2026, Rome's set-jetting momentum is being sustained by the show's continued cultural presence — Season 6 filming in Mykonos keeps Emily in Paris in the weekly entertainment conversation, and streaming libraries continuously recirculate the Roman season to new viewers. The city's combination of 2,000 years of architectural history (the Colosseum dates to 72 AD, the Pantheon to 125 AD), a world-class restaurant scene, and the newly acquired Netflix glamour makes it one of the most compelling travel propositions in Europe.