Paris, France

Paris needs no introduction as a travel destination, but Emily in Paris — Netflix's glossy comedy-drama series following American marketing executive Emily Cooper — has done something remarkable: it has measurably shifted why people are visiting a city that already attracted more tourists than any other on Earth. A 2024 survey by Ifop Group found that 38 percent of entertainment-driven tourists cited Emily in Paris as their reason for visiting, while a broader study noted that 10 percent of all Paris visitors in the survey period had traveled specifically due to film or television content — with Emily in Paris generating the highest single-show attribution of any series in Parisian tourism history. The show's most photographed location is Emily's apartment building at 1 Place de l'Estrapade in the 5th arrondissement, where a steady stream of visitors queue to recreate the balcony scenes visible in promotional material. Café de Flore on Boulevard Saint-Germain, Palais Royal gardens, the Eiffel Tower's Champ de Mars, and the Musée de l'Orangerie all feature prominently across Seasons 1 through 6. Netflix and the Paris Convention and Visitors Bureau have collaborated directly on dedicated Emily in Paris tourism maps, with official walking tour routes available through the bureau's website since 2021. With Season 5 expanding the narrative to Rome and Season 6 (filming in Mykonos as of May 2026) continuing the franchise, Paris functions as the emotional and narrative anchor of the entire Emily in Paris travel ecosystem — the city that started it all and to which the series regularly returns. The sustained multi-season presence means Paris benefits from compounding set-jetting effects: each new season reactivates interest in the Paris locations while introducing viewers to new destinations in the franchise's expanding geography.