New York City

New York City's relationship with set-jetting is older and more layered than any other destination on this list — Sex and the City began creating Carrie Bradshaw tourism in 1998, Friends' Greenwich Village apartment building has been a visitor stop for 30 years — but in the 2025-2026 cycle, Succession stands as the prestige drama driving the city's most discerning set-jetting audience. HBO's drama, which concluded its four-season run in May 2023, followed the Roy family's dynastic struggle for control of a Rupert Murdoch-style media empire, filming extensively across Midtown Manhattan and the Upper East Side. Key Succession filming locations in New York include One World Trade Center's observation deck (used for Roy family business scenes), the Lotte New York Palace Hotel (Park Avenue exterior shots), St. Ignatius Loyola Church on 84th Street (used for key funeral scenes), Jean-Georges restaurant at the Trump International Hotel on Central Park West (Logan Roy's dining preference), and the Waystar Royco offices filmed at 28 Liberty Street in the Financial District. Multiple walking tour operators now offer dedicated Succession itineraries, with TripAdvisor listings showing strong 4.5-to-5-star reviews and bookings running consistently through 2025 and into 2026, three years after the show concluded. New York's set-jetting value in 2026 is as a premium, post-series destination — a market segment that demonstrates how great television creates durable tourism assets even after production ends. The concentration of Succession locations in walkable Manhattan neighbourhoods, the accessibility of world-class restaurants and hotels featured on screen, and New York's inexhaustible appeal as a global city combine to sustain the Succession walking tour market well into the decade. For business travellers and luxury visitors already planning a New York trip, the show provides a curated lens through which to explore the city's power corridors.