On Cloudboom Echo 3

The On Cloudboom Echo 3 silences critics with a ride that's competitive with anything Nike or Adidas makes, thanks to Pebax-based CloudTec Phase foam and a carbon speedboard. Its hollow-pod sole reduces energy loss at impact by 8%, according to biomechanics researchers, creating a unique channeling effect. At $290, it's 10% more expensive than #8 Brooks Hyperion Elite 3 but delivers superior cushioning for marathoners who need shock absorption.