$1 billion+ in sales. Red dust on everything. The snack that launched a movie.
Whether or not Richard Montanez actually invented them (Frito-Lay says no, Montanez says yes, there's a movie about it), Flamin' Hot Cheetos are the most culturally significant snack of the last 30 years. The fluorescent red dust gets on everything — your fingers, your steering wheel, your shirt, your soul. They're sold in every gas station in America and have spawned an entire Flamin' Hot sub-brand. Annual sales exceed $1 billion across the Flamin' Hot line. They're not good for you. They're great for you.

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