North Dakota kitchen to national obsession. Hershey bought it. The seasoning is everything.
Dorothy Henke started making seasoned pretzel twists in her North Dakota kitchen in 2012. By 2021, Hershey bought the company. The secret is the seasoning — a proprietary blend of garlic, onion, and spices baked onto pretzel twists that makes every other pretzel taste like cardboard. Dot's went from a farmers' market snack to a national gas station staple in under a decade. The "Original" flavor is perfect. Whoever opens the bag in the car will have empty hands and guilty fingers within 20 minutes.

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