$100M from Vitamin Water. Power empire on Starz. Hustle incarnate.
Curtis "50 Cent" Jackson leveraged his music fame into a sprawling television and business empire, most notably with his G-Unit Film & Television company. The company has produced over a dozen shows, with 'Power' on Starz becoming the network's highest-rated series and spawning four successful spinoffs. This output significantly outperforms the typical single-series success most celebrity producers achieve. Beyond television, his legendary move was securing a minority stake in Vitamin Water instead of a cash endorsement. When Coca-Cola acquired the brand for $4.1 billion in 2007, 50 Cent's personal cut was an estimated $100 million – a figure that far surpasses the 8 million copies sold of his hit single "In Da Club."

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