Will Smith & Jada Pinkett Smith ($400 Million)

Before The Slap, the Smiths were Hollywood's most bankable family brand: $400 million combined, built on Will's $350 million film career (Men in Black, Hitch, I Am Legend) and Jada's $50 million from acting plus her Red Table Talk empire (which generated $10 million per season from Facebook). Post-Slap and Jada's memoir revelation that they'd been secretly separated since 2016, the brand fractured. Deals evaporated. Will's Emancipation underperformed. The lesson: a power couple's brand is worth billions, but one 3-second moment can cost hundreds of millions.