Ryan Reynolds & Blake Lively ($380 Million)

Reynolds turned a gin brand into a $610 million exit, a phone company into a $1.35 billion sale, and a Welsh football club into a global docuseries. Lively co-owns Betty Buzz mixers and launched Betty Booze. Combined net worth: $380 million. But their real superpower is the public persona: Reynolds' self-deprecating social media presence and their Red Notice-era trolling of each other generates more engagement than most media companies produce intentionally. They're the anti-Kardashians — famous for being funny, not for being famous. Ad agencies would pay billions for their organic reach.