Hario V60

The industry standard. Every specialty coffee shop in the world has a V60 behind the counter, and most barista competitions use one. The conical shape with spiral ribs allows the paper filter to separate from the walls, creating airflow that produces a clean, bright cup. The large single hole at the bottom gives you full control over flow rate — meaning your technique (pour speed, water temperature, grind size) determines the taste. Available in ceramic ($25), glass ($20), plastic ($8), copper ($60), and stainless steel ($35). James Hoffmann's V60 technique video has 18 million views.