Island church, clifftop castle, alpine backdrop. Drove 50% tourism increase for Slovenia.
A glacial lake with an island church, a clifftop castle, and the Julian Alps as a backdrop — Lake Bled looks like a fairy tale that a tourism board invented. The tiny Church of the Assumption on Bled Island, reached by traditional pletna boats, has been photographed from Ojstrica viewpoint so many times that the composition has its own unofficial name. Slovenia's tourism increased 50% between 2015 and 2019, driven almost entirely by Lake Bled's social media virality.

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