VSCO

VSCO turned film emulation into an art form and a cultural movement. Their presets — particularly the A-series Kodak and C-series Fuji emulations — defined the visual aesthetic of Instagram from 2012 to 2018. "VSCO girl" became an entire subculture. The app offers subtle, professional-grade color grading that makes every photo look like it was shot on expired film stock by someone who summers in Montauk. The free tier is generous; the $30/year membership unlocks 200+ presets.