The bright designer white. Default spec for cabinets, trim, ceilings.
If White Dove is the warm designer white, Simply White is the bright designer white. It has just enough warmth to avoid looking blue-cold under LED lighting, but it's clean and crisp enough for modern, contemporary spaces. Benjamin Moore named it their 2016 Color of the Year, and it's been the default spec for kitchen cabinets, trim, and ceilings ever since. The trick: it pairs perfectly with White Dove on walls — Simply White on trim, White Dove on walls creates subtle dimension without visible contrast.

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