#2
Seedlip Garden 108
World's first distilled NA spirit. Diageo-backed. Killed the sad mocktail.
Seedlip Garden 108 pioneered the non-alcoholic spirit category with its distilled blend of peas, hay, spearmint, rosemary, and thyme, offering a herbal, complex base for sophisticated cocktails like a G&T. Diageo’s majority acquisition fueled its rise to $50 million in sales by 2023, redefining what a non-alcoholic drink can be. While not as instantly popular as Athletic Brewing Run Wild IPA, it laid the groundwork for a new era of adult alternatives.
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