#5
Sean "Diddy" Combs — Ciroc, Sean John & DeLeón
50/50 Ciroc split: 40K to 2M cases. $60M/year personal income.
Diddy's Ciroc deal with Diageo set a new standard: a 50/50 profit split instead of a flat fee. Sean John fashion generated $450 million in peak annual revenue, and with Revolt TV and his Bad Boy catalog, Forbes pegged his total empire at $1 billion in 2022. His business moves were revolutionary, though his conduct has since eclipsed them.
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