Groovin the Moo

Groovin the Moo revolutionizes regional touring by bringing high-caliber live music to smaller cities like Bunbury, Townsville, and Bendigo, with 95% of its venues located outside capital cities. In 2025, the festival toured seven regional centers, drawing 20,000 attendees per event and generating $5 million in local economic benefits per stop. Its lineup, featuring a 70/30 split between Australian headliners and international acts, offers a scale that outperforms the average regional festival by 40% in artist diversity. Compared to Falls Festival, Groovin the Moo focuses on a single-day format, yet provides two stages with overlapping sets to maximize artist exposure. The festival's commitment to regional access means ticket prices are 25% lower than comparable metro events, ensuring broad accessibility.