Shape of You — Ed Sheeran

Shape of You by Ed Sheeran is the most-watched UK artist video on YouTube, with over 6.2 billion views by 2025. Released in January 2017, it spent 12 consecutive weeks at number one in the UK and was the most-streamed Spotify track of 2017, showing cross-platform dominance. Its view count is 600 million below #3 Johny Johny Yes Papa, yet it outpaces the average pop video by 5 billion, proving Sheeran's unique ability to drive repeated plays.