2024 Paris Olympics Opening Ceremony

The unprecedented Seine River opening ceremony of Paris 2024 attracted a global audience of 1 billion viewers — the most-watched Olympics opening in history and the largest non-football sports viewership of the 21st century. Like the 2012 London Olympics Opening Ceremony, which was watched by 900 million viewers, the Paris ceremony outperformed its predecessor in terms of viewership. The combination of iconic Parisian backdrops, Lady Gaga, Celine Dion, and the dramatic torch-lighting captivated audiences in every timezone.