Thailand

Thailand drew 40 million annual pre-pandemic tourists, generating over $60 billion in revenue—15% cheaper than the average top-10 destination for luxury stays. Bangkok's Grand Palace and Wat Phra Kaew lead visits, while Phuket, Koh Samui, and Koh Phi Phi dominate beach tourism. Street food, Buddhist temples, and affordability cement Thailand as Southeast Asia's premier destination, outpacing #8 Mexico in regional appeal, with hotel occupancy rates averaging 82% in peak season.