Antalya

Antalya surprises many by ranking in the global top 10 with 16 million visitors, surpassing New York City by 1 million. Its 300 kilometers of coastline and historic sites like Hadrian’s Gate draw families and history buffs alike. With an average daily spend of $80 per tourist—well below Rome’s $150—Antalya provides exceptional value. Compared to Seoul’s pop-culture focus, Antalya’s sun-and-history formula drives higher repeat visitation, with 40% of guests returning within five years.