Outfit of the Day (OOTD) Thrift Flips

Thrift-flipping OOTD videos — where creators transform secondhand clothing finds into high-fashion looks — surged in 2025 as cost-of-living pressures and sustainability awareness converged. Top thrift-flip creators like Wisdom Kaye and Emma Rogue each gained millions of new followers through the format. This trend is cheaper than the typical high-fashion haul by over 70%, and creators using thrift flips saw a 300% higher engagement rate than the average fashion content on TikTok.